Your buyers are digitally savvy, well-informed, and often well into their buying journey before they become an inbound lead.

So, when a new prospect decides to contact you, they’ve already started narrowing their options. They’re not just evaluating your solution—they’re also evaluating your competitors’. Whoever reaches that prospect first has the best chance to win the deal.

Or do they? 

Field trial data from Emblaze (formerly B2B DecisionLabs) reveals how your response times affect your chances of closing deals. In this webinar with Frank Pinder, EVP Digital Transformation, and Stephen Henck, Field Trial Analyst, you’ll get a first look at the results and new insights to increase your speed to lead.

Specifically, you’ll see:

  • Results from a year-long field trial that tracked new opportunities from created to qualified to won.
  • How to structure sales cadences that improve your sellers’ response times and deliver enough touches to win more meetings.
  • Where to implement automation rules to route new opportunities and qualify prospects faster and more efficiently.


Digital selling techniques , Prospecting and pipeline creation , Customer acquisition


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