Metaphors are more than figurative language suitable only for English classes and crafty poets. They are power tools that can electrify business content for any type of message, across any communication channel and commercial context.

But is every type of metaphor beneficial? And how many metaphors should you include to make your presentations more persuasive?

New research studies from Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and Emblaze (formerly B2B DecisionLabs), reveal several surprising guidelines for using metaphors effectively in virtual sales presentations.

In this research report, you’ll learn science-backed answers to these questions:

• Is it worth the effort to find fresh metaphors vs. using cliché metaphors in your slides?
• Should you include only one metaphor or vary them throughout a presentation?
• How does repeating a metaphor impact your audience’s attention and memory of the message?