During this replay, researcher Frank Pinder will share results from recent real-world, controlled field trials showing some of the most effective techniques for omni-channel selling today.

The share of revenue attributable to the digital sales channel is expected to increase over the next three years, as 80 percent of companies are increasing the size of their digital sales team. This means that digital sales interactions are also increasing, resulting in buyer reachability dropping to an all-time low. The un-coached masses are reaching out to your decision makers, fouling the waters, and further alienating your buyers.

Every level of selling is discovering the power of a consistent, persistent approach to multi-channel, multi-touch messaging and content as part of the disrupted digital buying journey.

You'll learn ways you can implement these techniques in your own organization!