This session was presented as part of the AA-ISP Virtual Sales Summit! 

Does email personalization really increase performance? The SalesLoft Data Science team thinks so. After studying over 200 million sales interactions and cadence best practices, the team uncovered the true value of personalization and its impact on performance metrics. During this session, Jeremey Donovan, SalesLoft's SVP of Sales Strategy & Sales Operations and host of the podcast "Hey Salespeople," will share the findings of this extensive study, boiling it down to five actions that sales teams can implement today to double their email reply rates.